Sample video audit

• Hook

  Priority

  Hook score: 3/10

  It opens with a greeting and context; the product only shows up at 0:05, after most people have already decided whether to stay.

• Pacing

  Worth a look

  Pacing: slow

  From 0:11 to 0:17 the same shot holds while the benefit is repeated, and the energy drops.

• Structure

  Looks good

  Nothing flagged

• Captions and on-screen text

  Worth a look

  1 suggestion in the plan

• Visuals

  Priority

  1 suggestion in the plan

• Call to action

  Worth a look

  1 suggestion in the plan

Clarity of the message isn't scored separately: nothing in the analysis measures it on its own, so we don't invent a number.

• Duration: 27.4 s
• 4 pauses longer than 0.5 s
• Longest pause: 1.1 s
• Silence at the start: 0.6 s
• Silence at the end: 0.9 s
• 2 scene changes

The 3 changes that matter most

1. 1

   0:00 → 0:05Hook

   Open on the product in use, not the greeting

   Viewers decide in the first 2–3 seconds, and the greeting gives them no reason to stay.

2. 2

   0:11 → 0:17B-roll

   Cut to a close-up of the product at 0:11

   Six seconds in the same frame while the benefit is repeated is where attention slips.

3. 3

   0:24 → 0:27Call to action

   End on one clear next step

   The video ends on “so yeah”, with nothing telling the viewer what to do.

+4 more changes, the rewritten lines and the cut video are in the full analysis.

Before you post

• Cut the 0.6 s of silence at the start
• Show the payoff or the problem in the first 3 seconds
• Shorten the long pauses (the longest is 1.1 s)
• Change the shot or add b-roll where the image sits still
• Check on-screen text: readable, short and in sync with what you say
• End with one clear next step for the viewer
• Cut the 0.9 s of silence at the end
• Watch it once with the sound off before posting