Hook Lab: free AI hook generator from your own video
Start from what your video really says. Hook Lab shows what may be holding the opening back and writes five alternatives (curiosity, direct, educational, story and surprising) with on-screen text and how to record each one.
How it works
- 1.Open it from your video audit, or paste what's said in the opening (and, if you can, the rest of the transcript).
- 2.The AI reads the opening, says what may be holding it back and writes five alternatives from different angles.
- 3.Copy, adjust or generate new ones, pick one and re-record the first seconds.
Your text goes to Google Gemini to generate the hooks and isn't stored as a tool result. The hooks are AI hypotheses, not a promise of views. Limited uses per day.
Frequently asked questions
Where do the hooks come from?
From your video's own content: the opening and, when available, the rest of the transcript. When you open Hook Lab from an audit, it uses the transcript of that analysis with the real seconds of the opening.
Can I upload a video here?
Not directly. Run the free video audit and open Hook Lab from the report, or paste the opening and the transcript here.
Will a new hook improve my retention?
It may, but nobody can promise it. The alternatives are hypotheses: re-record, publish and check your real retention to see which one worked.
More free tools
- Video auditUpload your edited video and get a report: overall score, hook, pacing, structure, the 3 changes that matter most and a checklist.Open tool
- Retention curve readerUpload your Instagram Insights retention screenshot and see exactly where, and how much, your audience dropped.Open tool
- Hook scorePaste the first line of your video and get a score from 0 to 10, the why, and three stronger versions to record.Open tool